A small pre-amble before I start…. I am a childbirth educator (HypnoBirthing Mongan Method), doula and free advice giving-away addict. I have been very active in birth related Facebook groups for the last 3.5 years and also active within the HypnoBirthing Educator community. The course I sold, I actually did as a student 3 years ago. It changed my business and when I heard that the original creator and my mentor, Angel Phoenix Arsenal, was closing the program, I purchased the...

I'm going to share with you the 3 curses of the new birth business. These curses are innane and boring but when combined often mean certain death or at least slow growth for the emerging birth biz.

Business Name

Google 'beautiful births'. Go on. I dare you. Page after page of non-descript birthing businesses. Not one standing out in a sea of sameness. Now change that to an image search and add the word 'logo'.  Pretty interesting hey... it seems like every graphic designer out there...

Dear Diary,

Another day, another request. Someone, somewhere around the world needing help, needing advice, needing support or just needing to let off steam.

For three years now, my week has involved responding to these requests. Sometimes personally to me, often in Facebook groups. I guess I have to admit it. Hi. My name is Michelle and I’m addicted to giving free advice.

I think part of me feels their pain. I was there too. Feeling scared, feeling lost, feeling like my business was...

Dear Diary,

I couldn’t sleep again last night. Tossed and turned disturbing Andy, so I take a sleeping tablet and zone out on Facebook until it kicks in. Wake up this morning in a fog. Both kids want breakfast at 6am and I can barely keep my eyes open. The worst thing is, I’m grumpy AF when I take the pills and I know it will last all day.

I get Mason off to kinder and my throat is already sore from yelling so much. Now Marlie wants to play with me but work is screaming at me so I...