I'm going to share with you the 3 curses of the new birth business. These curses are innane and boring but when combined often mean certain death or at least slow growth for the emerging birth biz.

Business Name

Google 'beautiful births'. Go on. I dare you. Page after page of non-descript birthing businesses. Not one standing out in a sea of sameness. Now change that to an image search and add the word 'logo'.  Pretty interesting hey... it seems like every graphic designer out there...